SaaS MVP Development

Checklist: Is Your SaaS MVP Launch-Ready for Growth Teams?

Sara R
August 5, 2025
3 min read

You built your MVP. It works. Users can sign up, click around, and even complete key actions. But does that mean you’re ready to go to market?

Not if your growth team can’t do their job.

This checklist walks through the non-functional, go-to-market critical features your SaaS MVP must include to be usable by your marketing, growth, and sales teams from day one.

A working product is not a launch-ready product.

If your growth team can’t see user behavior, they’re flying blind.

Your MVP must include:

  • Google Analytics or Plausible for high-level tracking
  • Event tracking via Segment, PostHog, or custom schema
  • Key events fired on:
    • Signup
    • Activation milestone
    • Invite/collaboration
    • Upgrade intent (e.g., pricing page visit)
  • Clean UTM parameter capture and attribution persistence

Growth teams need data to validate what messaging or channel is working. Don’t wait until post-launch to add instrumentation.

Whether it’s HubSpot, Customer.io, or something custom, your MVP should:

  • Push new signups to a CRM
  • Track lifecycle stages (trial, converted, churned)
  • Trigger onboarding and nurture sequences
  • Support webhook or Zapier-style connections

If you can’t segment users by behavior from day one, you’re delaying retention and expansion strategies.

The MVP should support basic experimentation:

  • Multiple landing pages or signup CTAs
  • Onboarding flows with optional variations
  • Ability to measure impact on activation rate

This isn’t just for PLG. Even sales-led tools need fast feedback on what messaging or flows improve conversions.

Early on, teams should assess whether they’re leaning PLG or SLG—this comparison of GTM approaches lays out key differences.

Your MVP doesn’t need 5 billing plans. But it should:

  • Allow quick edits to plans, tiers, or pricing UI
  • Be Stripe, Paddle, or Chargebee integrated
  • Support usage metering (if needed)

Pricing experiments are a core growth lever. Don’t hardcode pricing logic that takes weeks to modify.

Marketing needs to run tests:

  • Create and preview landing pages
  • Use UTM links to different segments
  • Deploy alternate value props without asking devs every time

Tools like Webflow, Unbounce, or Next.js subpages with CMS mode help marketing iterate without blocking engineering.

What does your product do? Why should someone care?

Growth teams need:

  • A clear hero section with positioning
  • Consistent copy across site, dashboard, and emails
  • Taglines that match ICP pain points

If you’re still refining your messaging or ICP, reviewing a few SaaS GTM strategy frameworks can be a helpful starting point.

Don’t wait for NPS surveys. Embed feedback from day one:

  • In-app widget (e.g., Hotjar, Frill)
  • Simple thumbs-up/down next to features
  • CTA to talk to founders

Every click is a growth insight in early days.

Skip the distractions:

  • Full SEO setup (just basic crawlable blog is enough)
  • Complex partner dashboards
  • Multi-language support
  • Fancy animations

Launch lean, but growth-ready.

Final Thoughts: Let Marketing In Early

If your MVP is technically functional but blocks your growth team, you haven’t built a product that can grow.

If you don’t yet have a dedicated marketing team, consider bringing in a fractional CMO to guide early GTM decisions while the MVP is still in development.

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